With the launch of the Chanel 25, the French Maison once again redefines the codes of modern femininity. This new bag, presented in a campaign that combines innovation and heritage, celebrates the timeless values of the brand while looking to the future with audacity and refinement.
The Chanel 25 is inspired by the classic architecture of the iconic 2.55, reinterpreted for a new generation seeking effortless elegance. Its structured silhouette, interlocking double C clasp and metal chain are combined with the highest quality materials and impeccable craftsmanship, reflecting the artisanal savoir-faire that distinguishes the house of Chanel.
The campaign, starring contemporary faces, evokes the essence of Gabrielle “Coco” ChanelIndependence, sophistication and a beauty that transcends passing fashions. In the official video, each gesture, texture and reflection underlines the harmony between tradition and modernity, a duality that has defined Chanel's identity since its beginnings.
The Chanel 25 is not just an accessory; it's a style statement. Its versatile design makes it the perfect companion for any occasion, while maintaining the brand's signature understated elegance and magnetism.
More than a new bag, the Chanel 25 represents the natural evolution of a legacy: a celebration of craftsmanship, innovation and timeless beauty that only Chanel knows how to turn into art.